VISIONARY INTERVIEW | MATT GOSSER | NOVEMBER 2008





transforming fear | innovating vision



| REBORN

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HOME ABOUT REBORN and NOELLE LORRAINE WILLIAMS | VISIONARY INTERVIEWS | PROJECTS AND EVENTS | CONTACT
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POWER TO THE PEOPLE | VISIONARY |11|2009

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 | The Westinghouse Project | Gallery Entry| Copyright Matt Gosser | 2008

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Most fascinating about Matt Gosser’s Ar+chaeology  work is that it reveals him to be profoundly imaginative and courageous. 

Foraging in abandoned buildings, recreating parts into 12 foot tall machine sculptures and galvanizing art shows with dozens of other artists utilizing materials of intricate detail and historical beauty is the cornerstone of his practice.


Gosser’s work fosters a popular engagement of people (students, artists, community members, and politicians) into re - envisioning how we imagine and value abandoned landmarks where we live and work.  

Exploring, documenting and preserving in cities including Manhattan, Hoboken, Jersey City and most prolifically Newark, NJ he seeks to engage everyone – from within the academy to all sectors of community with remembering and rebuilding strength and beauty.

VISIONARY presents Matt Gosser’s Ar+chaeology The Westinghouse Project.


- Noelle Lorraine Williams | VISIONARY  | A REBORN project.
 
CURRENT EVENTS

The Westinghouse Project 10/11/2008 – 11/29/2008

www.gosser.info

NJ School of Architecture, Newark, NJ
FILM SCREENING 10|25|2008


UPCOMING EVENTS

The Red Badge of Courage Opening 10/26/2008
570 Broad Street 9th Floor
www.newarkarts.org

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POWER TO THE PEOPLE | MATT GOSSER |
The Westinghouse Project

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| Matt Gosser is remixing our architectural memories.

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"...our past is too important to forget.  We come from a very proud industrial heritage that valued ingenuity and efficiency.  [It's what sets] us apart as a world leader.  The problems that face us today will require us to re-learn those traits in order to survive." - Matt Gosser
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This interview took place by e-mail October 2008.


Newark, Jersey City and Detroit (amongst many American cities) experienced a significant boom in the production of commercial design goods in the early twentieth century resulting in them becoming the most powerful icons of the success of American industrialism.
 
However, with the downturn of many of these cities there seems to be limited preservation of this past and the existing architecture.  Though several projects exist including the Museum of Contemporary Art Detroit MOCAD
(a converted former auto dealership) and Jersey City Museum (a former post office warehouse) these areas   not only suffer from an economic depression but a visual one as well that affects the spirit of the people who inhabit (temporarily and permanently) these spaces.


NOELLE LORRAINE WILLIAMS |What is the spiritual and emotional value of a building to a community?  For example the buildings that you have chosen as apart of Ar+chaeology include a beer factory (Pabst Brewery) and a prison.  How does preservation of these particular sites contribute to our communal development?  What aesthetic values does it validate?

MATT GOSSER | Buildings can have a multitude of meanings to the citizens of a city.  For those that work there, it can signify there livelihood, or the taking away of their livelihood if they get laid off (as in the Pabst brewery).  If they enjoy their work it can conjure good memories... bad if they hate their job.  A person's workplace is often seen as an extended family - especially if they've worked there for decades.  And that feeling can extend to the worker's real family and the association they have with that company and/or building. 

For those that don't work there but live in the neighborhood, the building can represent productivity, prosperity, calamity, a nuisance, etc. depending on what particular experiences they've had with that building.  When a company goes under and the building becomes vacant, usually the neighborhood views what's left as an eyesore and a dangerous place.  That's because delinquents, [prostitution], addicts, gang members and the homeless tend to occupy the insides.

 

For the rest of the population, the building can serve as a representation of the city - in good times and bad.  The image of the bottle on top of the Pabst brewery served as a landmark to millions of people over decades... mostly in a positive way.  When it was gone, people really missed it.


The real question is, do we leave abandoned buildings alone, tear them down to make something new or do we renovate them?  Sometimes you may want to tear down completely - especially if there are overwhelmingly bad connotations associated with a building (but that's rare).  What's preferable is to find a new use for that building.  From a materials and environmental standpoint, that makes a lot of sense.  From a historic perspective, a city should embrace its past - making every attempt to preserve the character of its infrastructure.  Chances are something culturally or historically significant can be associated with a city's older buildings.  In addition, the craftsmanship and materials of structures made 100 years ago are extremely hard to duplicate in today's building industry.  The last alternative, to leave abandoned buildings alone, is fine as long as they don't pose a danger to the public.  Urban explorers and artists can take their chances in there and hopefully produce a body of work that can either help preservation efforts or increase public appreciation for our disappearing heritage.

NOELLE LORRAINE WILLIAMS | With time the industrial boom and prosperity seem like a mythic past - some distant memory of stability and prosperity.  What has been your response from community members who have worked in or interacted with these sites been like?

MATT GOSSER |Some think the past should be left in the past, others think an appreciation of the past should be nurtured.  Most community members that I have talked to think my efforts are a positive influence on the greater community.
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"The end result however, is usually the same - an exhibition filled with many different artists expressing through their own unique language/vision their experience with one particular building." - Matt Gosser
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NOELLE LORRAINE WILLIAMS| In what ways do you feel that you are expanding on and transforming how artists work with found objects?  How do community members perceive the art?

MATT GOSSER |The difference between what I do and found-object art is the importance placed on where the objects are found.  It's all about the building - exploring the building, documenting the building, salvaging artifacts from the building, and then cleaning and making art out of those artifacts.  The artists that I try to get involved in these Ar+chaeology exhibits partake in as many of these activities as they can.  I try to get them to visit the sites by giving tours but really want them to go explore on their own- forming their own impressions of the building and then documenting or scavenging how they feel fit.  Others start later in the process; receiving extra artifacts that I've already taken out of the building and cleaned.  The end result however, is usually the same - an exhibition filled with many different artists expressing through their own unique language/vision their experience with one particular building.  And that really ties the exhibition together without producing a bunch of identical artwork.

NOELLE LORRAINE WILLIAMS | What is your vision for Ar+chaeology and these projects?  What do you hope to see transformed within these realms? How does memory function within the trajectory of your work?

MATT GOSSER |I try to increase public awareness of our common architectural/industrial heritage that is, unfortunately, vanishing every year.  That includes the residents of Newark, those that work here and especially the students in our school of architecture that are going to shape the future of our built environment.  I try to provide a forum for artists in all stages of their careers to contribute toward a common goal/exhibition.  I also hope the powers that be will take a greater interest in the existing building stock that Newark has and hopefully start to rehabilitate, rather than knock down these great old buildings that we have.

As far as memory goes, our past is too important to forget.  We come from a very proud industrial heritage that valued ingenuity and efficiency.  [It's what sets] us apart as a world leader.  The problems that face us today will require us to re-learn those traits in order to survive.

About Ar+chaeology

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Ar+chaeology is a combination of found object art, urban exploration and historic preservation. Instead of buying raw materials from a store, some artists use objects they find as a way to conserve resources and create unique works of art. The key difference between found-object art and Ar+chaeology lies in the emphasis placed on where the objects were found. Ar+chaeology explore abandoned, culturally significant places searching for objects to represent that site. These artifacts are extracted, cleaned and converted into artwork meant to promote a broader appreciation of that site. In this respect, Ar+chaeology can be thought of as historic preservation with artistic license. Especially in cases where the site is facing rapid deterioration via natural elements or the wrecking ball, Ar+chaeology is the last line of defense- providing new life to
abandoned objects and new meaning to the places they came from. 

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Links

Matt Gosser
www.gosser.info
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The Westinghouse Project
Participating Artists

Les Ayre, Jeanne Brasile, Phillip Buehler, Ada Caro, Jessica Dalrymple, Kevin Darmanie,
Andrew Demirjian, Anne Dushanko-Dobek, Raeford Dwyer, Rachel Ehrgood,
Chris Funkhouser, Seth Goodwin, Matthew Gosser, Carlo Grassini, Leslie Granda Hill,
William Kerr,
Robert Lach, Felipe Londono, Eleonora Luongo, Rebecca Major,
Maria Mijares, Linda Morgan, Beth Ann Morrison, Marco Munoz, Sara Nordstrom,
Kathryn Okeson, William Randolph Oliwa,
Alexandra Pacula, Holli Schorno,
Adejoke Tugbiyele Sedita, David Smith,
Jacqueline Smith, William Smith,
Joan Sonnenfeld,
Susan Stair, Charlee Swanson, Tamas Szalczer, Amanda Thackray,
Cindy Tower, Pete Tuomey, Katalin Vilim, Joe Waks, Ernest Shukara Walker, Anker West,
Troy West,
Polina Zaitseva

 

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